On-loan this season from Manchester United, the Denmark striker is on track to sign permanently with Napoli at the end of the season.
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"He can become a top player, he has great qualities," De Bruyne told La Gazzetta dello Sport.
"He had a difficult time in Manchester, but now he's doing very well here. He's still young; he has a lot of time ahead of him."
As part of the loan deal, Napoli are obligated to sign Hojlund outright should they qualify for the Champions League this season.
The permanent option is set at €45m.