Fernandes equalled the Premier League record for the most assists recorded in a season after registering his 20th of the campaign in his team's 3-2 win over Nottingham Forest last weekend.
The Portugal international matched the figure previously recorded by Thierry Henry and Kevin De Bruyne in what is an impressive feat that he could beat in the final game of the season against Brighton.
Despite his success and the chances he has created for the team Keane spoke on The Overlap about how assists do not matter when no trophies are being lifted.
"You're going to get assists in that position he plays. 20 would be better if you're winning trophies.
"When you're the captain of the club, and you're supposed to be driving the club forward, do not be getting bogged down by your role in the team, just assists. I think what I heard at United at the weekend, I was raging with it.
"The whole chat about his assists and players talking about assists. He got interviewed after the match, and I was watching and everyone was talking about assists. The game was about his assists. After the game he got interviewed, and he said in his interview, the captain of Man United, 'A few times I should have shot but I made them passes'
Keane went on to say that trophies mean more than anything and that United will not find any success as long as Fernandes aims for personal goals.
"I'm just saying, all the players talking about Bruno's assists, when you're not winning anything. If you're winning stuff and players are getting individual awards, fantastic. Golden Boot, thumbs up to that, player of the year, no problem. But that's further down the line.
"And he won't be winning trophies. Not with that mindset of the team yesterday, where they've given up two goals and everyone's getting all giddy because he's equalled a record for assists. It's mindboggling. It's a circus act."
Fernandes was crowned the 2026 Footballer of the Year by the Football Writers' Association and United’s player of the season but remains trophyless throughout the campaign in what is a common theme at the club.