For years, club president Florentino Pérez has been trying to find financing solutions for Real Madrid, aware that their membership model is far less powerful than those of European rivals, which benefit from strong private or state investors.
To maintain its power without abandoning the club's traditions, Florentino is preparing to sell 10% of the club's shares. The plan would be to create a new company that could attract external investors, or to utilise an existing one.
A decision that is already causing debate in Spain, even though Real Madrid's plan involves selling a minority stake without decision-making power.
This model is inspired by German sports teams. And according to Vozpopuli, three shareholders are interested in the project: a large American company whose name has not been disclosed, Sixth Street, a company known to the Madrid club as it participates in the operation of the new Bernabéu (with Legends) through a €360 million agreement.
And there is Bernard Arnault, head of the luxury group LVMH. His interest is part of a broader strategy, as LVMH already has a commercial link with Real Madrid, having become the official outfitter of the club's football and basketball teams last June.
Investing in the club's capital would allow the luxury brand to associate itself with one of the world's most prestigious sporting institutions, given its existing majority stake in Paris FC.