The US music artist became part-owner in the Swans earlier this season.
"I want to be real hands on, I want to take the club in a direction maybe it hasn't been before," he told Wales Online.
"We want to take Swansea to the Premier League, and to do that we are going to need money - that's the reality of the game these days.
"I want to introduce sponsorship deals and publicity that will make them a global name."
Snoop says he plans to soon visit Wales to attend Swansea games.
"For real I want to meet with the fans," Snoop Dogg said.
"These fans are passionate, they are real, and I want to hear what they got to say when I am in Swansea.
"I knew I always wanted to invest in a soccer team - it's been a dream of mine for years, it was all about waiting for the right opportunity."