Malen left Aston Villa for the Giallorossi last week and struck on debut in Sunday's win at Torino.
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Endt told TMW: "In (Gian Piero) Gasperini's Roma, someone like Malen can make the difference, we saw that right away.
"He's a great addition to the Giallorossi's fight at the top, a versatile striker with technique, goals, and personality.
"He'll be entertaining in Serie A."
Meanwhile, after his goalscoring - and winning - debut, Malen said last night: "We played well, then a nice assist.
"Is it nice to play with Dybala? Yeah, nice (laughs)."
Along with Malen, Paulo Dybala also struck in the 2-0 win in Turin.