Two time Ballon d'Or winner Keegan spoke this week on behalf of Guinness to launch a new campaign which will see 10,000 free pints poured at non-league grounds this Boxing Day.
"The loss of the full Boxing Day fixture list takes away a treasured communal tradition; when every team played, it felt like the whole country came together through football."
Guimaraes is perfect for Newcastle
The Newcastle legend was also keen to heap praise on Bruno Guimaraes who is in fine form this season after grabbing 5 goals and 2 assists in the Premier League alone this season.
The much-loved Brazilian is synonymous with the club, and Keegan would not hesitate if given the chance to sign a player who gives everything on the pitch.
"Bruno Guimaraes: a midfielder who plays with imagination and bravery, traits increasingly rare in possession-heavy modern football and perfect for an attacking, expressive side."
Newcastle end trophy drought
Newcastle's beloved captain is up to 27 goals and 29 under manager Eddie Howe, who is reportedly keen on tieing him down to a new deal. Keegan spoke more on Newcastle and revealed how happy he was to see Guimaraes guide the club to a trophy once again.
"I was absolutely delighted for Eddie because he’s not just a good coach - he understands the identity and emotional heartbeat of Newcastle, something many managers before him struggled with. He’s rebuilt the club’s connection with supporters through honesty, hard work and a clear style of play, and delivering the first trophy in my lifetime since I was a child shows how profoundly he’s changed the mood around the place.
"For Newcastle to challenge again, they need to keep building on that clarity - smart signings, patience, stability and maintaining their strong culture. With Europe now part of the journey, they finally look like a club moving upwards with real purpose."