Tribal Football

Gary Neville buys Mark Goldbridge's YouTube channels in huge seven-figure deal

Gary Neville buys Mark Goldbridge's YouTube channels in huge seven-figure deal
Gary Neville buys Mark Goldbridge's YouTube channels in huge seven-figure dealPeter Byrne / PA Images / Profimedia

Manchester United legend Gary Neville has purchased two YouTube channels created by Manchester United fan and football influencer Mark Goldbridge.

The Overlap has paid an undisclosed seven-figure sum for The United Stand and That's Football in what is a huge deal for Goldbridge who is well known amongst the football community. 

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Neville’s company announced the news of the investment on Tuesday in news that has shook social media who may worry what restrictions Goldbridge may now be under. 

 "We are building what we believe will become one of the most exciting independent football communities in the world - one that gives fans direct, personality-led content," said Neville, who is the executive director of The Overlap. 

 "The United Stand and That's Football are two of the best-known football channels on YouTube, and our intention is to develop them into the most compelling Manchester United and football news channels in the market." 

The Sun report Goldbridge will continue to front both channels, which have a combined 3.7M subscribers. 

Meanwhile, The United Stand will be extended to include ‘Stick to United’ as part of the ‘Stick to Football’ podcast brand which will cover daily news. 

The Overlap's YouTube channel has 1.66M subscribers and its content includes its flagship show Stick to Football, which features the likes of Roy Keane, Jamie Carragher, Jill Scott and Ian Wright each week alongside a guest. 

A new era

Speaking on his United Stand channel, Goldbridge then explained: "This is not something that happened overnight. 

"This has been worked on for months...so all the things I've said about the club and players over the last few months, that's been going on whilst this deal has been worked on.

"So, the change in content that people think is going to happen is hilarious...this is about the next stage, not the end of an era." 

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