Benham, speaking at the MIT Sloan Sports Analytics Conference, insists there's more to a striker'sgame than the end product.
He stated: "There is an awful amount of randomness in finishing. So, for example, if you show me two players at a similar level and they both scored 15 goals last season but one of them had twice the number of chances, I want the guy who's had twice the number of chances.
“When we played Everton at our place late last year, Beto missed three one-on-ones. Any decent model worth its salt would give Beto an upgrade. Any player who manages to make three one-on-ones in a single game, even if he actually happens to miss them.
“And typically, with a one-on-one, you're like 50/50 to score. The fact that he's got three one-on-ones, he's got to get an upgrade on any decent model. Obviously, the man in the street would slate him, but actually receiving is more important than finishing.”